⭐️ Pipeline is a new Add-On Feature available to Grow subscribers ⭐️
For customers looking to purchase or demo, join our live demo.
For customers with access to Pipeline, watch our on-demand webinar.
The Pipeline helps you organize, monitor, and move leads through each stage of your sales process. Leads are displayed in status-based columns so you can quickly see where opportunities stand, along with key details such as client, budget, and activity dates.
Creating a Lead
To create a lead, click New Lead in the upper-right corner. This will take you to a new page where you can enter the lead's information, such as client details, proposed budget, and more.
📚 Learn more about creating leads and adding additional details.
Filters
After creating leads, use the filters at the top of the page to narrow the results by the options listed below. To apply a filter, click Filters and select the filter type(s) you want to use. Once selected, choose the specific options to include in each filter.
Closed date - filters to show leads based on the date it was closed
Clients - filters to show leads by specific client
Categories - filters to show leads by assigned category
Statuses - filters to show leads by the current status
If no filters are applied, all leads will appear by default.
To share the page with selected filters applied, click Filters and then Copy Filtered View. This generates a link that allows another Monograph user to open the page with the same filters already in place - no additional setup required.
To note: the link will only work for users with the appropriate permissions to view the page in the same state as the sender. If a user does not have access to all included data, the page will not open.
Metrics
The totals at the top of the page summarize key pipeline metrics, which update based on the applied filters.
Open pipeline - total dollar amount associated with the full, open pipeline
Lead win rate - total lead win rate percentage across all leads
Win (#) - total dollar amount associated with all won leads
Lost (#) - total dollar amount associated with all lost leads
Stages and Statuses
Leads move through three main stages in the pipeline: Scope discovery, Proposal, and Closed. Each stage contains different status options to reflect progress.
To note: status options cannot be customized.
1️⃣ Scope Discovery
For early evaluation and qualification of opportunities:
New lead - Just created, no activity yet
Qualified - Reviewed and approved to move forward
Discovery paused - Evaluation is temporarily on hold
2️⃣ Proposal
For leads that have advanced to the proposal stage:
Started - Proposal drafting has begun
Sent - Proposal has been delivered to the client
Changes requested - Client has requested edits or revisions
Proposal paused - Proposal work is temporarily on hold
3️⃣ Closed
For leads that have reached a decision:
Won (generate project) - Successfully converted into a project
Lost - Not moving forward
Lead Details
Each lead in the pipeline shows the following information, which comes directly from the details entered in the Lead's Overview page or in the proposal budget builder:
Project name
Client name
Budget or proposed budget
Last activity date (for discovery and proposal stages) or Closed date (for closed leads)
Current status badge (color-coded for quick scanning)
Updating Lead Status
You can update a lead’s status at any time by selecting from the dropdown menu on the lead card. This allows you to move opportunities seamlessly from discovery through proposal to closed (either won or lost).
Won/Lost Opportunity
When you've won the lead and closed the deal, click Won in the upper-right corner. This will prompt you to generate a project from the lead's information, with the option to edit it as needed.
If the lead falls through, click Lost in the upper-right corner. This will prompt you to select a reason why the deal was lost, which will be stored in the lead's details.
Lead Reporting
After creating leads, the following reports can be utilized. Both can be found by navigating to the Pipeline page.
Leads Capacity Report
Use the Leads Capacity Report to view a forecast of future staffed projects and leads against your team's capacity. This report provides insight into how taking on new leads will affect your team's workload.
Leads Revenue Forecast Report
Use the Leads Revenue Forecast Report to see a forecast of how future projects and leads will impact your estimated revenue. This report provides insight into how taking on new leads can increase your revenue compared to existing projects.
Learn more about the Pipeline and Leads FAQs here.



