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Creating Leads

How to create and track leads in the pipeline.

Updated this week

Pipeline and Leads are currently only available for a limited audience.


🚨 Only admin users and users with "Manage Leads" permissions enabled can access the Pipeline and lead information in Monograph.


Creating a New Lead

To create a new lead, click on the New Lead button in the upper-right corner of the Pipeline page. A pop-up will appear, prompting for the following information:

  • Lead Name - the name of the lead (project name)

  • Client - the client associated with the lead

  • Est. budget (optional) - the budget that should be considered for the lead

  • Categories - select the categories that should be associated with the lead

  • Square footage (optional) - can select Gross or Net and enter square footage

    • Will default to Gross

  • Lead source (optional) - can select a source from the dropdown menu

    • Client referral, Consultant referral, Social media, or Website

After all of the applicable details have been added, click Create to save.


Lead Overview Page

After the new lead is created, you'll be taken to that lead's Overview page. Here, you'll have the ability to enter more detailed information about the lead, client, and more.

The status next to the lead name in the upper-left corner allows you to select the status of the project based on where it is in the pipeline. Click on the status dropdown to update the status, which will also move the lead accordingly in the Pipeline page.

  • Scope Discovery

  • New Lead

    • Qualified

    • Discover paused

  • Proposal

    • Started

    • Sent

    • Accepted

    • Rejected

    • Proposal Paused

By default, the Details tab will be selected, which will include information specific to the project and proposal, while the Notes tab will allow you to store notes.

Client, Lead, and Project Information

Client, Lead, and Project will be available while viewing both the Details and Notes tabs. Client information is pulled directly from the contact entered in the Client Directory, while Lead information comes from the information that was entered when creating the lead.

Details

Click on the toggles below to learn more about each section in the Details tab.

Project Definition

Location

Click Add and a pop-up will appear, prompting for the lead's address information. After the necessary information is added, click Save.

After saving, the Location section will populate with the information that was entered.

Details

Click Add and a pop-up will appear with a text box, which can be used to add details such as the scope and goal of the project. After adding the necessary information, click Save.

After saving, the Details section will populate with the information that was entered.

Proposal

Budget

Click Add to open the Budget builder page. First, you'll be prompted to enter a minimum and maximum fee budget on the Estimated Fees page.

After clicking Next, you'll be asked to select a starting point for building the proposal's budget, which aligns with the same project-creation methods that can be selected for active projects.

Notes

The Note box will allow you to include any notes that are important to track regarding the lead. Just like Project Notes, you can manually type any notes, upload a file to transcribe, and attach a file to a note.

After the necessary notes are added, click Add to save. All notes will remain in the Notes tab, which will be available to all users who can access leads.


Lead Won/Lost and More Options

Won/Lost Opportunity

When you've won the lead and closed the deal, click Won in the upper-right corner. This will prompt you to generate a project using the lead's information, with the opportunity to edit the project as needed.

If the lead falls through, click Lost in the upper-right corner. This will prompt you to select a reason why the deal was lost, which will be stored in the lead's details.

Updating the Won/Lost status here will also update the lead's card in the Pipeline page.

More

Click on More in the upper-right corner to find the following actions:

  • Follow - follow the lead and receive updates as progress is made

    • Can select Unfollow if the lead is already being followed

    • The user who created the lead will automatically follow it

  • Archive - archive the lead if you no longer want to track or report on it

    • Archived leads can't be edited

    • Can select Unarchive to reinstate the lead

  • Duplicate - duplicate the lead to create another lead using the same details, lead, client, and project information.

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