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Managing the Pipeline

How to track and manage potential projects.

Updated this week

Pipeline and Leads are currently only available for a limited audience.

The Pipeline helps you organize, monitor, and move leads through each stage of your sales process. Leads are displayed in columns by status so you can quickly see where opportunities stand, along with key details like client, budget, and activity dates.

Creating a Lead

To create a lead, click New Lead in the upper-right corner. This will take you to a new page where you can enter the lead's information such as client details, proposed budget, and more.

📚 Learn more about creating leads and adding additional details.

Filtering

After creating leads, you can use the filters at the top of the page to narrow down the leads that appear in the pipeline:

  • Client filter - show leads by specific client

  • Category filter - show by lead category

  • Lead age filter - show leads based on how long they’ve been active

    • Less than 3 months, Less than 6 months

    • More than 3 months, More than 6 months


Stages and Statuses

Leads move through three main stages in the pipeline: Scope discovery, Proposal, and Closed. Each stage contains different status options to reflect progress.

To note: status options cannot be customized.

1️⃣ Scope Discovery

For early evaluation and qualification of opportunities:

  • New lead - Just created, no activity yet

  • Qualified - Reviewed and approved to move forward

  • Discovery paused - Evaluation is temporarily on hold

2️⃣ Proposal

For leads that have advanced to the proposal stage:

  • Started - Proposal drafting has begun

  • Sent - Proposal has been delivered to the client

  • Changes requested - Client has requested edits or revisions

  • Proposal paused - Proposal work is temporarily on hold

3️⃣ Closed

For leads that have reached a decision:

  • Won (generate project) - Successfully converted into a project

  • Lost - Not moving forward

Lead Details

Each lead in the pipeline shows the following information, which comes directly from the details entered in the Lead's Overview page or in the proposal budget builder:

  • Project name

  • Client name

  • Budget or proposed budget

  • Last activity date (for discovery and proposal stages) or Closed date (for closed leads)

  • Current status badge (color-coded for quick scanning)

Updating Lead Status

You can update a lead’s status at any time by selecting from the dropdown menu on the lead card. This allows you to move opportunities seamlessly from discovery to proposal and eventually to closed (either won or lost).

Won/Lost Opportunity

When you've won the lead and closed the deal, click Won in the upper-right corner. This will prompt you to generate a project using the lead's information, with the opportunity to edit the project as needed.

If the lead falls through, click Lost in the upper-right corner. This will prompt you to select a reason why the deal was lost, which will be stored in the lead's details.


FAQs

How do I add a new lead?

Click the New lead button in the top-right corner of the Leads page. Enter the project name, client, budget details, and more. Learn more.

What happens when I mark a lead as “Won”?

Selecting Won (generate project) will close the lead and convert it into a project, so you can begin managing it in your Projects workspace using the information already entered.

How do I find older or inactive leads?

Use the Lead age filter to quickly locate older leads or those that haven’t had recent activity. This is helpful for follow-ups or reviewing past opportunities.

Can my team log time to a proposed lead?

Yes. Once the lead’s proposed budget is finalized, team members can begin logging time. When a team member selects a role and phase for a lead in Timesheets, they are automatically assigned that role and its associated rate within the phase. After a role has been assigned to one person in a lead’s phase, it will no longer be available for other team members to select in their timesheets.

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